You are well established in your market: what if you launched the disruptive concept that will revolutionize your industry? Test different landing pages on a large scale to validate the traction of your product concepts before initiating expensive developments.
In addition to interviews, observe your clients in real-life situations to understand their context, habits and unconscious frustrations
Use this method to create attractive and unique concepts, based on your customers' main preferences
Bring a maximum of positive emotions from the first users with a minimum of effort