maximize the perceived value of your users by placing them at the center of all our thinking, in particular by:
• meeting them in their daily environment to observe them
• understanding and analyzing their perception of the market
• interviewing them regularly once your product is launched
A good product is one that your customers want to use, buy and recommend. Our priority at BAM is to
Define and test the product strategy and vision together to ensure adoption and disrupt your industry
Design the product in accordance with the vision defined to prepare its launch
Update the post-launch product strategy based on user feedback and market developments
Contrary to what you may think, having a Product approach on a mobile project does not necessarily mean delaying its release date. Thanks to Lean Engineering, we ensure you to release the best version of your mobile application as soon as possible.
At BAM, our Product Owners work hand in hand with our Product Managers. This teamwork combines the operational role of POs: conductors of the project's business vision, business constraints and teams, and that of PMs: responsible for user needs and strategic issues, for a product that rocks!